What makes a good corporate headshot?

In today's business world, corporate headshots are more important than ever. A brand’s image is built by its staff good corporate headshots act as the first impression for potential clients, customers, and business partners. They can convey a lot about your brand, your professionalism, and your personality. A great corporate headshot can make a lasting impact, while a poor one can be forgettable or even damaging to your reputation! So, what makes a good corporate headshot?

Professionalism

Your headshot should convey professionalism and credibility. This means dressing appropriately for your industry and ensuring that your clothing is clean, pressed, and well-fitted (We cannot make your suit fit better in Photoshop!). Your hair should be neatly styled, and makeup should be minimal and natural-looking. Avoid distracting jewellery, loud patterns, or anything else that might detract from your professional image.

Lighting

Good lighting is essential for a great headshot. Our photographers know how to use lighting to highlight your best features and minimize any flaws. Because we’re big advocates for the studio-style headshot, we use artificial lighting to create the softest, most flattering look. It also means we can shoot in any room because we’re controlling the light ourselves!

Pose and Expression

Your pose and expression can convey a lot about your personality and professionalism. You should stand or sit up straight with good posture, and avoid slouching or hunching over. Your expression should be friendly and approachable, but not overly casual or silly. A professional photographer will be able to guide you through different poses and expressions to find the ones that work best for you.

Background

The background of your headshot needs to be simple and unobtrusive. Plain walls and coloured backdrops are our favourite. We can design shoots to match your brand’s colours or to be in keeping with the industry you work in. Avoid busy or distracting backgrounds that might take away from your image.

Retouching

While it's important to look natural and authentic in your headshot, a little retouching can go a long way in creating a polished, professional image. This might include removing blemishes, brightening your eyes, or smoothing out any wrinkles or imperfections. However, we’re cautious not to overdo it, as overly retouched images can come across as artificial or inauthentic. In short, we make you look like you’ve had a really good night’s sleep.

In summary, a great corporate headshot should convey professionalism, credibility, and approachability. It should be well-lit, with a simple, unobtrusive background and a natural-looking pose and expression. With these elements in mind, you can create a headshot that will make a lasting impression and help you build your personal brand.